Solutions
One system forhow ecommerce teams actually run.
Pruva connects inventory, sales, and accounting for DTC and multi-channel brands — so operators, finance, and leadership stop reconciling spreadsheets and start making decisions from one source of truth.
Net revenue
$1.8M
Channels
3 live
Sync status
Current
Shopify sync
Orders, catalog, and customers
Multi-channel
Stores and marketplaces
One workspace
Stock → sales → books
AI analyst
Grounded in your data
The problem
Ecommerce breaks when every team has a different source of truth
Growing brands rarely lack data — they lack one place where inventory, sales, and finance agree. That gap shows up in standups, PO decisions, and month-end close.
Without a control plane
- Ops updates inventory in a sheet while Shopify shows something different
- Finance pulls revenue exports after orders already shipped
- Leadership hears three gross margin numbers in the same meeting
- Peak season surprises start with "I thought we had more of that SKU"
With Pruva
- On-hand and available units update as orders flow in from your channels
- Sales and accounting views share the same order and catalog stream
- Everyone opens one workspace for standups, reorders, and month-end
- Low-stock and margin exceptions surface before promos drain inventory
How it works
From channel sync to decision-ready numbers
Pruva connects where you sell, normalizes the data, and surfaces what ops and finance need daily — without a multi-month implementation.
Connect your channels
Link Shopify and import catalog history. Read-only syncs populate products, orders, and customers in an isolated workspace.
Inventory truth populates
On-hand, velocity, and days of supply calculate from live orders — not a warehouse sheet updated on Fridays.
Sales and margin align
Net revenue, fulfillment backlog, and management P&L views pull from the same data ops already trusts.
Ask the AI analyst
Plain-English questions about stock, revenue, and cash — grounded in your workspace, not generic advice.
Stop reconciling five tools
Inventory in a sheet, revenue in Shopify, margin in a model — Pruva replaces the patchwork with one control plane your whole team opens every morning.
Numbers that match reality
On-hand, net revenue, and P&L views pull from the same order and catalog data, so ops and finance stop debating which export is right.
Built for peak season pressure
Low-stock alerts, fulfillment backlog, and cash visibility stay current when promos spike — not after someone updates the sheet on Friday.
- Walmart
- QuickBooks
- Excel import
The control plane
Built for brands that have outgrown scattered tools
When revenue lives in Shopify, stock lives in a warehouse sheet, and finance closes in another tool, every meeting starts with reconciliation. Pruva is where growing ecommerce teams run inventory truth, sales performance, and management accounting — without a six-month ERP rollout.
Shopify
Native sync
Orders & catalog
Multi-channel
Ready
Stores & marketplaces
One
Workspace
Stock → sales → books
AI
Analyst
Ask in plain English
Operating rhythm
What a week on Pruva looks like
The product is built around how ecommerce teams actually run — daily standups, midweek reorders, and month-end without re-exporting CSVs.
Monday AM
Standup from one dashboard
Review low-stock SKUs, yesterday's net revenue, and fulfillment backlog before anyone opens a spreadsheet.
Midweek
Reorder with context
Days of supply and budget-aware PO signals help ops buy before promos or wholesale orders drain critical SKUs.
Friday
Cash and payables check
Founders and finance scan runway, payables due, and margin exceptions in the same workspace ops used all week.
Month-end
Close without re-exports
Management accounting views stay aligned with sales and inventory — fewer reconciliation fire drills before close.
Who this is for
Shopify-native DTC brands
Teams selling direct who need inventory and margin visibility before adding marketplaces or wholesale.
Multi-channel operators
Brands on Shopify plus Amazon, Etsy, or retail who need one view of stock and sales performance.
Ops leads tired of exports
The person everyone Slacks when stock is wrong or revenue numbers do not match.
Finance that wants alignment
Controllers and founders who need P&L and cash views tied to how the business actually sells.
How growing ecommerce teams use Pruva
From daily ops to month-end — without exporting CSVs.
Inventory that matches what you sell
On-hand, velocity, and reorder signals stay tied to the channels you sell on. Critical and low-stock SKUs surface before promos or peak season catch you short.
- SKU-level availability across warehouses
- Days of supply and velocity trends
- Budget-aware reorder recommendations
Sales your whole company trusts
Orders, customers, and revenue trends from Shopify — with period comparisons and filters ops and finance both use. No more "let me pull the export."
- Net revenue, AOV, and order search
- Customer repeat rate and concentration
- Fulfillment backlog at a glance
Accounting aligned with operations
P&L visibility, cash, margin exceptions, and Shopify reconciliation — using the same order and inventory data your team runs on every day.
- Management P&L without waiting for month-end
- Payables and cash runway in one view
- Margin exceptions flagged automatically
“We stopped running the business from five tabs. Pruva is where we check stock, sales, and whether we can afford the next PO — before the Monday standup.”
Founder, Shopify-native apparel brand
FAQs
Accurate inventory. Synced sales. Starting now.
Join ecommerce brands on Pruva to keep stock accurate, sales current, and financials ready to close without the month-end scramble.