Adult operationsbefore you hire for them.
Early-stage DTC teams should not wait until Series B to see stock, sales, and cash in one place. Pruva gives founders and lean ops leads a control plane before spreadsheets become the system of record.
Why start here
Professional ops without an ERP or a six-person team
Clarity on day one
You do not need NetSuite to know what you can fulfill, what sold yesterday, or whether the next purchase order fits cash.
Founder-friendly finance
Cash, margin, and payables views help you make weekly spend and inventory decisions before you hire a full finance team.
Room to add channels
Start on Shopify, add marketplaces when you are ready. Inventory and sales stay in one workspace as complexity grows.
A system the first hire inherits
Your first ops or finance hire opens a workspace instead of untangling how three spreadsheets were supposed to agree.
The problem
Early-stage brands should not inherit spreadsheet chaos as the system of record
Before you hire a full ops team, the founder is already warehouse, finance, and support. Scattered tools make every decision slower than it needs to be.
The default startup stack
- Inventory lives in a sheet someone updates when they remember
- Revenue answers come from Shopify admin plus a founder-built model
- Cash and payables live in separate tabs nobody trusts equally
- The first ops hire spends weeks untangling how things were tracked
With Pruva from day one
- Shopify sync populates inventory, sales, and accounting in one session
- Founders and advisors work from the same numbers in board updates
- Low stock and cash signals surface before they become crises
- Your first ops hire inherits a system, not a cleanup project
How it works
Serious operations without a multi-month rollout
Connect Shopify
Catalog, orders, and customers populate your workspace in the first session. There is no implementation project to staff.
See stock and sales together
On-hand, velocity, and net revenue appear side by side so founders stop guessing what they can fulfill.
Track cash weekly
Margin, payables, and purchasing capacity help you make purchase-order and spend calls before you hire finance.
Inventory
Stock truth before you scale channels
On-hand, velocity, and reorder risk stay tied to real orders rather than a sheet updated on Fridays. Critical SKUs surface while you can still act.
- Per-product availability and low-stock alerts
- Days of supply from live velocity
- Reorder signals before you run out
- Ready when you add a second channel
Sales
Revenue the whole team can quote
Net revenue, AOV, and customer repeat rate from Shopify, with period filters everyone understands. No more rebuilding a model the night before a board update.
- Order search and customer directory
- Period comparisons without exports
- Fulfillment backlog at a glance
- Numbers advisors can open themselves
Cash
Margin and runway without a finance hire
Gross profit, payables, and purchasing capacity help founders make weekly decisions. Thin margin and cash pressure show up while there is still time to change course.
- Gross profit after cost and fees
- Payables due against cash free to spend
- Margin exceptions before they compound
- Board updates from the same workspace
Operating rhythm
How lean teams use Pruva each week
Built for founders who still review numbers daily and ops leads who need answers faster than a spreadsheet refresh.
Daily
Morning inventory check
Scan low-stock products and the fulfillment backlog before support flags the same issues.
Weekly
Founder ops review
Net revenue, cash, and reorder priorities in one pass — without exporting from three tools.
Before POs
Affordability check
See payables and margin impact before placing inventory orders that strain cash.
Board prep
Consistent investor numbers
Invite advisors to the same workspace so updates do not rebuild from scratch every month.
Who it fits
Built for the team still wearing every hat
Pre-Series A DTC founders
Running the business from Shopify admin plus spreadsheets and ready for one source of truth.
First ops or finance hire
Someone joining a lean team who needs inventory, sales, and cash in one place on day one.
Brands launching a second channel
Teams adding a marketplace or wholesale who cannot risk stock drift between tools.
Investor-ready reporting
Founders who want consistent numbers for board updates without rebuilding models every month.
Frequently Asked Questions
Accurate inventory. Synced sales. Starting now.
Join ecommerce brands on Pruva to keep stock accurate, sales current, and financials ready to close without the month-end scramble.