Solutions
Run your brand onadult operations from day one.
Early-stage DTC teams should not wait until Series B to see stock, sales, and cash in one place. Pruva gives founders and lean ops leads a control plane before spreadsheets become the system of record.
Founder
Strategy & cash
Ops
Stock & fulfillment
Finance
Margin & close
Pruva workspace
One source of truth for the lean team
Time to live
Same day
Team size
2–8 people
Stack sprawl
Reduced
Day-one sync
Shopify live in one session
Lean team
Founder, ops, and finance
One workspace
No tool sprawl
AI analyst
Ask in plain English
The problem
Early-stage brands shouldn't inherit spreadsheet chaos as their system of record
Before you hire a full ops team, the founder is already the warehouse, finance, and customer service department. Scattered tools make every decision slower than it needs to be.
The default startup stack
- Inventory lives in a Google Sheet someone updates when they remember
- Revenue answers come from Shopify admin plus a founder-built model
- Cash and payables live in separate tabs nobody trusts equally
- The first ops hire spends weeks untangling how things were tracked
With Pruva from day one
- Shopify sync populates inventory, sales, and accounting in one session
- Founders and advisors work from the same numbers in board updates
- Low-stock and cash signals surface before they become crises
- Your first ops hire inherits a system — not a cleanup project
How it works
Professional operations without a six-month rollout
Connect Shopify once. Pruva gives lean teams the same control plane larger brands use — sized for founders, first ops hires, and part-time finance.
Connect Shopify
Catalog, orders, and customers populate your workspace in the first session — no implementation project.
See stock and sales together
On-hand, velocity, and net revenue appear side by side so founders stop guessing what they can fulfill.
Track cash weekly
Management P&L, payables, and margin views help you make PO and spend calls before you hire finance.
Scale channels in place
Add marketplaces and SKUs without rebuilding your stack — the same workspace grows with the brand.
Professional ops without an ERP
You do not need NetSuite to know what you can fulfill, what sold yesterday, or whether you can afford the next PO — Pruva gives you that clarity on day one.
Founder-friendly finance
Cash runway, margin, and payables views help you make weekly spend and inventory decisions before you hire a full finance team.
Room to scale channels
Start on Shopify, add marketplaces when you are ready — inventory and sales stay in one workspace as complexity grows.
- Walmart
- QuickBooks
- Excel import
Before spreadsheets break
Built for brands still figuring out the stack
You do not need an ERP to know what you can fulfill, what sold yesterday, or whether you can afford the next PO. Pruva replaces the patchwork of Shopify admin, inventory sheets, and founder-built margin models — so your first ops hire inherits a system, not a mess.
Day 1
Shopify sync
Live in one session
Lean
Team
Founder + ops + finance
One
Workspace
No tool sprawl
AI
Analyst
Ask in plain English
Operating rhythm
How lean teams use Pruva each week
Built for founders who still review numbers daily and ops leads who need answers faster than a spreadsheet refresh.
Daily
Morning inventory check
Scan low-stock SKUs and fulfillment backlog before customer support flags the same issues.
Weekly
Founder ops review
Net revenue, cash runway, and reorder priorities in one pass — no exporting from three tools.
Before POs
Affordability check
See payables and margin impact before placing inventory orders that strain cash.
Board prep
Consistent investor numbers
Invite advisors to the same workspace so updates do not rebuild from scratch every month.
Who this is for
Pre-Series A DTC founders
Running the business from Shopify admin plus spreadsheets and ready for one source of truth.
First ops or finance hire
Someone joining a lean team who needs inventory, sales, and cash in one place on day one.
Brands launching second channels
Teams adding Amazon, wholesale, or retail who cannot risk stock drift between tools.
Investor-ready reporting
Founders who want consistent numbers for board updates without rebuilding models every month.
What lean teams get out of the box
Serious operations without a six-month implementation.
Inventory truth before you scale channels
See on-hand, velocity, and reorder risk tied to real orders — not a sheet someone updates on Fridays.
- SKU availability and low-stock alerts
- Days of supply from live velocity
- Reorder signals before you run out
Sales the whole team can quote
Net revenue, AOV, and customer repeat rate from Shopify — with period filters everyone understands.
- Order search and customer directory
- 30-day revenue trends
- Fulfillment status at a glance
Cash and margin without a finance hire
P&L visibility, payables, and reconciliation views that help founders make PO and spend decisions weekly.
- Management P&L and cash runway
- Payables due this week
- Margin exceptions before they compound
“We went from "let me check the sheet" to one dashboard the whole team trusts — before we hired our first ops lead.”
Co-founder, Shopify-native consumer brand
FAQs
Accurate inventory. Synced sales. Starting now.
Join ecommerce brands on Pruva to keep stock accurate, sales current, and financials ready to close without the month-end scramble.